A new catalog of B2B product data from Wiener GTV Design is now accessible within the pCon Community, offering architects, interior designers, and planners enhanced support in their daily project workflows. By integrating their portfolio into the digital planning environment, products become directly available for use in concept development, visualization, and specification processes.
Born in Vienna. Made in Italy. Designed around the world.
Few furniture manufacturers carry a history as rich as Wiener GTV Design. The story begins in 1842, when Michael Thonet left Boppard, Germany, at the invitation of Austrian chancellor Metternich, and settled in Vienna. In 1853, together with his five sons, he founded the company that would go on to become one of the most influential names in the furniture industry.
What followed was a design revolution rooted in craft innovation. Moving from laminated wood techniques to the steam-bending of solid wood rods, Thonet developed an industrial process that allowed elegant, rational furniture to be produced at scale and distributed across the world. Among the first iconic pieces to emerge was the N.1 chair, designed for the famous Schwarzenberg Palace in Vienna, considered the Thonet prototype chair, from which countless models later derived, right up to the celebrated N.14. By 1911, the Gebrüder Thonet catalog listed 860 distinct models, a testament to how quickly and decisively the brand had shaped the visual language of modern furniture.
Today, that legacy lives under a renewed identity. All products manufactured by Gebrüder Thonet Vienna are now brought to market under the trademark Wiener GTV Design, a name that reflects both the company’s Viennese roots and its commitment to a new chapter of design, craftsmanship, and international collaboration.
Tradition renewed, designed around the world
What makes Wiener GTV Design distinctive is not just its history, but how it chooses to carry it forward. The manufacturer treats its heritage as a living material, something to be reinterpreted and renewed with every new collection. Bent wood and woven cane, the two signature techniques that made their furniture immediately recognizable, remain at the heart of the range.
The Viennese origin provides the formal discipline and the deep relationship between elegance and function that defined the early Thonet workshops. Italian manufacturing brings the highest standards of material selection and artisanal execution, furniture built to last, and to do so beautifully. The global design perspective, drawn from collaborations with leading studios from many different cultures and backgrounds, ensures the collection never stops, producing work that feels both deeply rooted and genuinely contemporary.
A portfolio built for every space
Visual lightness, solidity, and handcrafted details make each piece unique, ideal for both residential and professional spaces. They are customizable in finishes and materials to bring elegance and character to any environment. The portfolio spans several distinct categories, each reflecting a different dimension of how they can be used in projects:
- Seating forms the core of the range. Chairs, armchairs, lounge chairs, and stools span from reissues of historic classics to entirely new designs developed with contemporary studios. Pieces like the Ample, Beaulieu, Bistrotstuhl, and Cafestuhl sit alongside pieces from The Classics line, offering planners a wide palette of forms, from slender café-style seating to more generous upholstered pieces suited to hospitality and residential settings.
- Tables cover the full spectrum of interior needs, from Arch Coffee Tables and Arch Dining Tables to Ample Bistro Tables, bar tables like Brandy and Cognac giving designers the flexibility to work across dining, lounge, and other contexts within a single coherent design language.
- Upholstered furniture extends the range into softer, more relaxed territory, with pieces that bring the same material quality and design of care to living settings. The Chignon chair and Arcadia pouf show how the collection moves comfortably between the precision of the café chair and the warmth of a residential interior.
- Outdoor pieces carry the Wiener GTV Design aesthetic beyond the interior. The Ample chair and bistro tables, designed for outdoor use, allow architects and planners to maintain design continuity from inside to outside, particularly relevant for hospitality venues, restaurant terraces, and cultural spaces.
- Accessories complete the picture with pieces like the Cloud umbrella stand, Waltz coat hanger, and Around Colors Rugs Collection, pieces designed with the same care and aesthetic as the rest of the GTV collection, allowing a space to feel fully considered from furniture to finishing touch.
From bistros and restaurants to hotels, cultural institutions, and residential interiors, Wiener GTV Design has established itself as a trusted choice across a wide range of project typologies internationally.
A hallmark of authenticity
Every piece produced carries the GTV coin. A small emblem embedded now in each product that has historically appeared across Thonet production sites. A mark of authenticity, originality, and quality that connects every object to the long tradition of craft and design thinking behind it. For specifiers and designers, it is a guarantee that what they are selecting carries the full weight of that history.
Bringing Wiener GTV Design into professional planning
The B2B data brings the full collection directly into the hands of interior planning professionals. Detailed product data enables accurate modeling, visualization, and documentation within pCon’s planning tools. Geometry, configurations, dimensions, and pricing update in real time across the project, ensuring consistency throughout the planning process.
For architects and interior designers working on hospitality, commercial, or residential projects where design heritage and material quality matter, this means a new level of precision and confidence from the earliest stages of specification. Products can be placed and tested in context, selections refined, and documentation produced within the same planning environment.
Wiener GTV Design is proof that a great design tradition does not have to choose between honoring its past and embracing the future. Its collections bring that balance directly to the professionals who shape the interiors of today.
Explore the Wiener GTV Design range and discover how it can elevate your next project. Request access to the products via pCon.login and start planning with one of Europe’s most iconic furniture names.
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